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Industrial automation: what it is and why it is used

When we talk about the industry, modernization processes, and technologies, we take for granted a whole part, which has made it possible to reduce costs and increase production. It is industrial automation, a segment that has been growing steadily for years, for a straightforward reason: many companies cannot do without it to be able to have margins, save on the workforce, and at the same time be...

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How to invest in the stock market: first steps and tips

Are you willing to play on the stock market but have not understood how to take the first steps in investments and buy and sell stocks and shares? Do not worry; below, we will propose an indicative guide for newbies that may be useful if you decide to enter this world. Investing in the stock market: some premises With the advent and diffusion of the internet,...

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How to deal with negative comments on social media and on the blog

Positive feedback is always lovely, but even more often, you will have to face the dark side of virtual communication: negative comments on your site or social profiles. If you want to start the article with a quote, the obligatory question would be, “What to do?”: Ignore the messages? Not exactly a brilliant idea. Below we explain the right strategy to understand the most complicated cases...

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7 reasons why customers leave your shop

A customer visits your e-commerce site, fills a shopping cart, and leaves without explanation. If things seemed to be going well, why give up and walk away like that? It is common for a shop owner to feel perplexed and helpless when faced with this problem. But while over 75% of shopping carts are abandoned, a lot can be done to encourage shoppers to complete the...

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Online business, never without a website

Nowadays, it’s not that difficult to have a site for anything: from crowdfunding campaigns to the fan club of Albano and Romina Power. However, small businesses find it hard to enter the Internet world for some strange reason, even though websites have been around for more than 25 years! The number of professional sites for small companies is increasing over time: it can easily be seen...

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Electronic invoice: how it works with the online shop

The electronic invoice obligation applies both in the case in which the sale of the goods or the provision of the service is carried out between two VAT operators ( B2B operations, i.e., Business to Business) and in the case in which a VAT operator carries out the sale/service to a final consumer ( B2C transactions, i.e., Business to Consumer). Operators who fall under the “advantage regime”...

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How to evaluate your idea

From great ideas come great enterprises, in every sense. All entrepreneurs dream of having the great intuition that will lead them to success, so if you’ve had an epiphany too, congratulations! You have taken the first step! Before letting yourself be overwhelmed by the euphoria, keep in mind what every small business owner will tell you: the temptation to throw yourself headlong into the new business...

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The 7 things customers want to know before buying online

Your website is like a showcase or business card for your business, with the difference (or the advantage) that it can be seen by thousands of people and not just by those who pass by your shop! But what can you do to attract customers to your site? Ask yourself the same questions that visitors ask themselves before purchasing. Who am I dealing with? Can this...

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7 marketing tricks stolen from crowdfunding

Most likely, you have already heard of  “crowdfunding.” What exactly is it about? We could translate this word into Italian as “ collective financing ”:  a bottom-up microfinance practice that mobilizes people and resources. Crowdfunders raise money by convincing people to fund their cause or project. The functional marketing strategy for crowdfunding must be highly persuasive, so we decided to analyze it and explain it to you because we think it can offer...

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Six Psychological tricks to increase sales

Every day, the online shops are visited by many potential customers who, although interested, do not complete the purchase. It is estimated that about  80% of users abandon the cart before reaching the payment procedure.  What can we do to prevent this from happening? In this case, psychology comes in handy:  discover here some psychological “tricks” that will help you make more sales. If you haven’t already done so,...