5-Step online marketing strategy for your shop
Your products are ready to be sold and shipped, but the buyers are on the run. Or maybe you already have a loyal clientele, but would like to expand it? The solution to your problem has a name: marketing. It is the key to growing your online shop and the good news is that a marketing strategy doesn’t have to be complicated or involve a lot of time and energy.
At casinoadvice.io, we’ve asked what the most difficult marketing challenges for them are. The survey results speak for themselves: Most people find it difficult to reach a wider audience of potential customers and increase sales.
Your reply messages have been received loud and clear. That’s why we have collected in this article 5 tips to fine-tune and strengthen the marketing strategy for the online shop. We will explain the tactics that will allow you to reach potential customers and increase your sales.
1: Harness the power of word of mouth
In the beginning, the most important thing is to entice people to cross the “virtual threshold” of your shop. Contact family, friends, colleagues, and even suppliers to promote first sales and above all to get feedback. Very often, thanks to external opinions, it is possible to better identify the weaknesses of the shop.
In addition, people who have been satisfied with the shopping experience in your store will be encouraged to share it with their circle of friends and colleagues. The first step in an effective marketing strategy is therefore to give people a reason to speak well about your business.
2: Register on Google My Business (and not only)
Thanks to the registration on Google My Business, your business will have greater visibility online: it will be a breeze to find you using search engines and all important information about your business will be easily found. Another advantage? It is a completely free tool. Always up-to-date information about your business also benefits SEO (more on that later). Using this marketing strategy is simple and effective.
Tip: You can register your business using Jimdo’s Business Profile. In this way, the information about your business will always be updated, not only on Google but also on many other important platforms.
3: Use social media to reach new customers
To target more customers, you can initially use paid advertising on social media. Try to outline the profile of the ideal customer (the so-called “person”) for your shop. Dwell on the demographic characteristics of the person (age, gender, place where they live, interests): this will facilitate the identification of the target for your advertising.
Some social media such as Instagram make statistics on posts and ad performance available to users. By consulting them, you will understand which content and which ads contribute best to the success of your shop.
Tip: If you need more in-depth advice on how to leverage social media to grow your business, you can read our guide to social media marketing.
4: Leverage the existing customer base
Now is the time to use one of the best assets to build your brand’s credibility: the customer base you already have. If you reward them with discounts and personalized packaging, they will feel valued and will tend to come back to your online shop to make more purchases.
You can also feature some satisfied customers on social media or in your newsletter, or send them special thanks for their loyalty.
Tip: Remember that happy customers can become promoters/promoters of your brand and thus help attract even more people to your business. We all feel more likely to buy a product or service when it is recommended to us by friends or from a source we believe to be reliable (for example an influencer we follow on social networks).
5: SEO vs. SEA: what are they and why are they important?
SEO and SEA: two acronyms that play a fundamental role in the long-term success of your online shop.
- SEO: It stands for Search Engine Optimization and only pays off after a reasonable amount of time. The good news is that it doesn’t require a financial investment. The idea is to include keywords that are relevant, and that are typed by people in search engines, product or service descriptions, pages, and images of your shop. You don’t have to spend a lot of time on optimization: it doesn’t take much to see results in the long run, as explained in our SEO guide.
- SEA: stands for Search Engine Advertising (advertising in search engines) and consists in paying search engines such as Google (but not only) to show your advertisements to people who have typed in keywords related to the type of products and services that you sell. If conducted wisely, it allows you to effectively reach potential customers in line with your target person.
Once you have identified the right keywords for your shop (related to the products and services you sell) and the type of customers you want to reach, you can use SEO and SEA to increase traffic to your pages.