How to define your brand’s tone of voice in 4 steps
You probably don’t know, but your business already has a peculiar tone of voice: yours! Your business reflects who you are: your values, your way of speaking, and the words you use. Does it seem minor to you? It is already a lot instead! Having acknowledged this, let’s devote ourselves to the fun aspect of defining a tone of voice. In this article, we propose four...
