Tagged: tricks

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7 marketing tricks stolen from crowdfunding

Most likely, you have already heard of  “crowdfunding.” What exactly is it about? We could translate this word into Italian as “ collective financing ”:  a bottom-up microfinance practice that mobilizes people and resources. Crowdfunders raise money by convincing people to fund their cause or project. The functional marketing strategy for crowdfunding must be highly persuasive, so we decided to analyze it and explain it to you because we think it can offer...

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Six Psychological tricks to increase sales

Every day, the online shops are visited by many potential customers who, although interested, do not complete the purchase. It is estimated that about  80% of users abandon the cart before reaching the payment procedure.  What can we do to prevent this from happening? In this case, psychology comes in handy:  discover here some psychological tricks that will help you make more sales. If you haven’t already...