7 marketing tricks stolen from crowdfunding
Most likely, you have already heard of “crowdfunding.” What exactly is it about? We could translate this word into Italian as “ collective financing ”: a bottom-up microfinance practice that mobilizes people and resources. Crowdfunders raise money by convincing people to fund their cause or project. The functional marketing strategy for crowdfunding must be highly persuasive, so we decided to analyze it and explain it to you because we think it can offer...
