Tagged: marketing

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7 marketing tricks stolen from crowdfunding

Most likely, you have already heard of  “crowdfunding.” What exactly is it about? We could translate this word into Italian as “ collective financing ”:  a bottom-up microfinance practice that mobilizes people and resources. Crowdfunders raise money by convincing people to fund their cause or project. The functional marketing strategy for crowdfunding must be highly persuasive, so we decided to analyze it and explain it to you because we think it can offer...

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Is it worth using unconventional marketing?

Some topics are susceptible: they lend themselves to becoming controversial and generating rifts, and provoking debates among people who think differently. Small/medium-sized businesses and freelancers who do not have a large budget for marketing can exploit the potential inherent in topics of this type to get people talking about their business. We are talking about the so-called ” unconventional marketing,” which involves using images or slogans,...

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The best marketing strategies for your business

What does the word “marketing” make you think of? Most people would reply: “to advertising”. Indeed, the two are closely connected, but advertising is only one of many marketing tools. Promoting a business doesn’t have to focus only on the final stage of the sale. It is also important to identify the people who may need your products and services and to make sure that potential...

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5-Step online marketing strategy for your shop

Your products are ready to be sold and shipped, but the buyers are on the run. Or maybe you already have a loyal clientele, but would like to expand it? The solution to your problem has a name: marketing. It is the key to growing your online shop and the good news is that a marketing strategy doesn’t have to be complicated or involve a lot...