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How to turn satisfied customers into promoters of your brand

What is better than a loyal customer? Two loyal customers! Running a business can be challenging and make it challenging to acquire new customers and take care of the old ones. This is understandable, but don’t forget that caring for existing customer relationships can be strategic and productive because people who are happy with your products and services are usually ready to promote your business. This article...

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How to use customer reviews for your business

Today more than ever, before buying something online, users rely on the opinions of those who have already tried a particular product or service. It is no coincidence that research by BrightLocal has shown that eight out of ten customers consider online reviews on a par with personal advice from a person they know. And you? Have you ever thought about using your customer reviews to...

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How to determine your right freelance rate

If you are a freelance, you have undoubtedly heard phrases like “Increase your rates!” or “Get paid for the value you offer!”. But what exactly does it mean? How do you know if you are charging enough for your work? This article offers some tips for setting the correct rate for you and your customers. In particular, we will talk about: How to set your freelance rates How to...

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7 discount strategies to increase your sales

Do you know the satisfaction you feel after closing a great deal? Everyone loves this feeling, bar none, including the potential customers you want to reach. Using coupons and reduced prices is so effective when getting new visitors to your online shop to buy or encouraging existing customers to order like there’s no tomorrow. How do you find the right balance between attractive prices but at the...

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Is it worth using unconventional marketing?

Some topics are susceptible: they lend themselves to becoming controversial and generating rifts, and provoking debates among people who think differently. Small/medium-sized businesses and freelancers who do not have a large budget for marketing can exploit the potential inherent in topics of this type to get people talking about their business. We are talking about the so-called ” unconventional marketing,” which involves using images or slogans,...

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How to define your brand’s tone of voice in 4 steps

You probably don’t know, but your business already has a peculiar tone of voice: yours! Your business reflects who you are: your values, your way of speaking, the words you use. Does it seem minor to you? It is already a lot instead! Having acknowledged this, let’s devote ourselves to the fun aspect of defining a tone of voice. In this article, we propose four exercises that...

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4 tips for conducting an effective business negotiation

When you feel like a cappuccino, you usually walk into a bar and ask the barista; he gives it, pays, drinks it, and leaves. Is there something weird? Not, and no one could say otherwise. So why, if we reverse the roles, everything looks different? Why do you sometimes feel uncomfortable and distressed when you sell your products or services? This article aims to make sure that by...

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The best marketing strategies for your business

What does the word “marketing” make you think of? Most people would reply: “to advertising”. Indeed, the two are closely connected, but advertising is only one of many marketing tools. Promoting a business doesn’t have to focus only on the final stage of the sale. It is also important to identify the people who may need your products and services and to make sure that potential...

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Create a newsletter in a few simple steps

Using the newsletter tool for marketing is always a good idea. By informing newsletter subscribers about the latest news and other interesting topics related to your business, you will make them want to check out your site and maybe buy something. In this article we have developed a 3-step plan, full of tips and tricks, to create a professional newsletter. What is a newsletter? A newsletter is...

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5-Step online marketing strategy for your shop

Your products are ready to be sold and shipped, but the buyers are on the run. Or maybe you already have a loyal clientele, but would like to expand it? The solution to your problem has a name: marketing. It is the key to growing your online shop and the good news is that a marketing strategy doesn’t have to be complicated or involve a lot...