Category: Business

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How to determine your right freelance rate

If you are a freelance, you have undoubtedly heard phrases like “Increase your rates!” or “Get paid for the value you offer!”. But what exactly does it mean? How do you know if you are charging enough for your work? This article offers some tips for setting the correct freelance rate for you and your customers. In particular, we will talk about: How to set your...

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7 discount strategies to increase your sales

Do you know the satisfaction you feel after closing a great deal? Everyone loves this feeling, bar none, including the potential customers you want to reach. Using coupons and reduced prices is so effective when getting new visitors to your online shop to buy or encouraging existing customers to order like there’s no tomorrow. We describe in this article 7 discount strategies to increase your sales....

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Is it worth using unconventional marketing?

Some topics are susceptible: they lend themselves to becoming controversial and generating rifts, and provoking debates among people who think differently. Small/medium-sized businesses and freelancers who do not have a large budget for marketing can exploit the potential inherent in topics of this type to get people talking about their business. We are talking about the so-called ” unconventional marketing,” which involves using images or slogans,...

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How to define your brand’s tone of voice in 4 steps

You probably don’t know, but your business already has a peculiar tone of voice: yours! Your business reflects who you are: your values, your way of speaking, and the words you use. Does it seem minor to you? It is already a lot instead! Having acknowledged this, let’s devote ourselves to the fun aspect of defining a tone of voice. In this article, we propose four...

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4 tips for conducting an effective business negotiation

When you feel like a cappuccino, you usually walk into a bar and ask the barista; he gives it, pays, drinks it, and leaves. Is there something weird? Not, and no one could say otherwise. We describe in this article 4 tips for conducting an effective business negotiation. So why, if we reverse the roles, everything looks different? Why do you sometimes feel uncomfortable and distressed...

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The best marketing strategies for your business

What does the word “marketing” make you think of? Most people would reply: “to advertising”. Indeed, the two are closely connected, but advertising is only one of many marketing tools. Promoting a business doesn’t have to focus only on the final stage of the sale. It is also important to identify the people who may need your products and services and to make sure that potential...

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Create a newsletter in a few simple steps

Using the newsletter tool for marketing is always a good idea. By informing newsletter subscribers about the latest news and other interesting topics related to your business, you will make them want to check out your site and maybe buy something. In this article we have developed a 3-step plan, full of tips and tricks, to create a professional newsletter. What is a newsletter? A newsletter is...

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How to choose the products to sell in your shop

The choice of products to sell is essential when you want to open an online shop. The possibilities are endless, so how do you go about choosing the best items to sell online? We want to help you develop product ideas, show you which items are suitable to be sold online, and share examples from our favourite shops. We will use data from a variety of sources...

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Create a business card for your business

How to create a business card? You will have seen that it is also very useful for those who run a small business and you will have already seen some entrepreneurs/entrepreneurs distribute theirs. What would you like your business card to look like? And how to do it? There are three important elements to consider when creating a business card: the way the brand is presented,...

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How to create a slogan that leaves its mark

The best sitcom characters use catchy phrases, the best companies use slogans. We are talking about short but comprehensive sentences, which communicate exactly what we need to know. An effective create a  slogan is engaging, difficult to forget, and able to perfectly summarize the essence of a company. Did we make you want to write one for your business? Read our tips on how to write a...