Category: Business

pink and white square illustration 0

Instagram for Business: Tips and Benefits

Instagram for business and companies is an innovative tool that is continuously developing, providing all the keys to open the doors of success. The social network created for leisure and to share high-quality photographic content is now one of the most used in business. Social media at a company level is a natural ally to communicate and sell your products alternatively. How is it used, and what...

gray vehicle being fixed inside factory using robot machines 0

Industrial automation: what it is and why it is used

When we talk about the industry, modernization processes, and technologies, we take for granted a whole part, which has made it possible to reduce costs and increase production. It is industrial automation, a segment that has been growing steadily for years, for a straightforward reason: many companies cannot do without it to be able to have margins, save on the workforce, and at the same time be...

woman standing inside clothing area 0

7 reasons why customers leave your shop

A customer visits your e-commerce site, fills a shopping cart, and customers leave your shop without explanation. If things seemed to be going well, why give up and walk away like that? It is common for a shop owner to feel perplexed and helpless when faced with this problem. But while over 75% of shopping carts are abandoned, a lot can be done to encourage shoppers...

man standing behind flat screen computer monitor 0

Online business, never without a website

Nowadays, it’s not that difficult to have a site for anything: from crowdfunding campaigns to the fan club of Albano and Romina Power. However, small businesses find it hard to enter the Internet world for some strange reason, even though website have been around for more than 25 years! The number of professional sites for small companies is increasing over time: it can easily be seen...

person holding pencil near laptop computer 0

Electronic invoice: how it works with the online shop

The electronic invoice obligation applies both in the case in which the sale of the goods or the provision of the service is carried out between two VAT operators ( B2B operations, i.e., Business to Business) and in the case in which a VAT operator carries out the sale/service to a final consumer ( B2C transactions, i.e., Business to Consumer). Operators who fall under the “advantage regime”...

person holding orange flower petals 0

How to evaluate your idea

From great ideas come great enterprises, in every sense. All entrepreneurs dream of having the great intuition that will lead them to success, so if you’ve had an epiphany too, congratulations! You have taken the first step! Before letting yourself be overwhelmed by the euphoria, keep in mind what every small business owner will tell you: the temptation to throw yourself headlong into the new business...

woman in white shirt sitting beside man in red crew neck t-shirt 0

7 marketing tricks stolen from crowdfunding

Most likely, you have already heard of  “crowdfunding.” What exactly is it about? We could translate this word into Italian as “ collective financing ”:  a bottom-up microfinance practice that mobilizes people and resources. Crowdfunders raise money by convincing people to fund their cause or project. The functional marketing strategy for crowdfunding must be highly persuasive, so we decided to analyze it and explain it to you because we think it can offer...

people seated on table in room 0

Six Psychological tricks to increase sales

Every day, the online shops are visited by many potential customers who, although interested, do not complete the purchase. It is estimated that about  80% of users abandon the cart before reaching the payment procedure.  What can we do to prevent this from happening? In this case, psychology comes in handy:  discover here some psychological tricks that will help you make more sales. If you haven’t already...

two women near tables 0

How to turn satisfied customers into promoters of your brand

What is better than a loyal customer? Two loyal customers! Running a business can be challenging and make it challenging to acquire new customers and take care of the old ones. This is understandable, but don’t forget that caring for existing customer relationships can be strategic and productive because people who are happy with your products and services are usually ready to promote your business. This article...

A group of friends at a coffee shop 0

How to use customer reviews for your business

Today more than ever, before buying something online, users rely on the opinions of those who have already tried a particular product or service. It is no coincidence that research by BrightLocal has shown that eight out of ten customers consider online reviews on a par with personal advice from a person they know. And you? Have you ever thought about using your customer reviews to...