Online business, never without a website
Nowadays, it’s not that difficult to have a site for anything: from crowdfunding campaigns to the fan club of Albano and Romina Power. However, small businesses find it hard to enter the Internet world for some strange reason, even though website have been around for more than 25 years!
The number of professional sites for small companies is increasing over time: it can easily be seen that this number varies based on the country and the type of survey being considered. Many projects are not launched and disseminated in the virtual world despite this. Because?
If you take a look at several surveys, many entrepreneurs or freelancers say they don’t have the skills, time, and capital to invest in building a site. Even more surprising is that many respondents say they don’t need web pages because they don’t need them or already use social media.
Given these assumptions, it seemed appropriate to write this article and list several reasons even a small company or business must have its website. We wish you a good continuation of reading if you feel called upon!
Why have an online website?
1. Don’t disappoint prospective customers
Now more than ever, your prospects expect to find information about your business online. It is well established that the usual behaviour is to research online before proceeding with the purchase.
If you don’t have a site like the best au online casino yet, you are sending an unmistakable message: your business project is still stuck in the stone age, or you have no interest in attracting the attention of new customers. Both interpretations may not precisely match the image you want to give of yourself and your business.
A potential buyer doesn’t need access to billions of detailed information about your products or services. A few pages, clear, simple, well structured, and intelligent, are more than enough to offer a captivating overview designed based on your ideal client’s needs. It is essential that the contents are very accurate and constantly updated. According to some studies, dated web pages are one of the first reasons that push a visitor to leave a site.
2. You are in complete control of your image
Your user reviews are great, but don’t you think it’s best to have the final say on how your business is presented to the public? A professional site immediately strengthens your official online presence and doesn’t make it dependent on what others say about you. You decide how, when, and why, starting with the logo, moving on to the colours, then continuing with the fonts of the texts, and so on.
3. The costs are lower than those of classic advertising
Many small business owners and entrepreneurs think that the best way to advertise is to show their names on the yellow pages.
We will certainly not say that this is a wrong idea, but are we sure it is the best way to invest your money? The costs for the sites are decreasing every year, not to mention that the web pages reach a more significant number of people.
4. Updating a website is very easy
Perhaps you will remember with terror the moment when you tried to deal with a site years ago. It will probably have taken a developer weeks, if not months, to build, and you will have had to always refer to him for updates.
The most mundane changes, like reviewing shop products, changing colours, uploading photos… what a nightmare! An absolute waste of time and money.
Today the situation is entirely different. With slots online, all you need to do is log into your site and click on the item you want to change. It will be a breeze to customize text, add photos or revolutionize design. Not to mention that many updates can be made wherever you are, using your phone and using our apps for iOS and Android.
5. More immediate communication
A website gives you visibility and allows you to communicate with people. E-mail addresses, contact form, guest book: with these tools, you can share with customers on the other side of the world, receive opinions about your services or even easily send products ordered from miles away.
Using search engines or even Google Maps, visitors of any origin, language, and culture will be able to land on the site dedicated to your project.
6. The size of your business doesn’t matter
Projects, budgets, and objectives to be achieved may indeed vary. Still, creating and developing a website makes no significant difference whether the company is large or small if those who work there do it from the top floor of a skyscraper in New York or quietly sitting on the sofa at home.
A professional, attractive, intuitive website smoothes out the differences between businesses and is the best way to present your idea. Who cares if three people or 300 people work in your company?
What need is there for a site if I am already present on social media?
Many entrepreneurs and entrepreneurs assume that having a social profile is enough. Probably your Facebook page can count on countless positive comments or at least on the fact that your restaurant has not been defined as the worst in history … fantastic!
But let us say that it is not a complete marketing strategy.
First of all, you will always depend on social platforms. The algorithms change, the rules, and what is good one day may not be practical after a few weeks (as we have found out from the recent Facebook events).
Having a site means that those pages belong only to you; you control the content and the message. Stop for a moment to think about one of the reasons that prompted you to start your business: maybe you didn’t want to follow the rules imposed by others, and why not include social platforms in these “others” as well?
Trends are also constantly evolving. If your customers love Twitter today or tomorrow, they could be passionate about a social network that, for now, is perhaps just a vague idea in some developer’s head. If social platforms can be exploited to navigate the virtual mare magnum better, start looking at your future website as an unshakable anchor. Your visitors will be able to switch from Instagram to Facebook and then Twitter; regardless of their decisions, they will always know where to look for you.
Bottom line: every business needs a site
For once, it is not the case to travel in an obstinate and opposite direction: most of the small entrepreneurs interviewed on the subject replied that they had planned the creation of their website by the end of the year. Will you be part of this group too? Create a site with Jimdo, and you will quickly realize how easy it is!