Six Psychological tricks to increase sales
Every day, the online shops are visited by many potential customers who, although interested, do not complete the purchase. It is estimated that about 80% of users abandon the cart before reaching the payment procedure. What can we do to prevent this from happening? In this case, psychology comes in handy: discover here some psychological “tricks” that will help you make more sales.
If you haven’t already done so, first of all, create your online shop like an online casino where you can put into practice the tricks we are going to list.
1. The “yes” rule
We offer you a proven marketing strategy that you can use on your website, especially on landing pages and for your product descriptions. The trick is to ask the potential client some questions that he will always feel like answering with a “yes.” To give an example: are you a chiropractor? You could ask your site visitors a question like “Tired of getting up every morning with back pain?”, And the obvious answer will be “yes!”. The same goes for any other profession, for example, a shop that sells running shoes for professionals: why not use a question like “Do you want to improve your performance?”. Again, the answer can only be a firm “yes!”
In a nutshell, grab users’ attention with a question that hits the mark, or use the same technique in the headlines and, here and there, in the texts on your site. In this way, you will demonstrate that you know your customers’ needs, who, consequently, will have confidence in you and will be more predisposed to buy.
2. Offer a giveaway
Who doesn’t love receiving a gift when they least expect it? Never forget that shopping is “a matter of feeling”: guilt, pride, love … these are just some of the emotions that drive us to purchase or not. Often, however, the logic makes us click the “Buy” button or browse a website like https://www.australianonlinecasinosites.com/real-money-casinos/ for our needs.
If you increase your product or service (for example, by offering a gift) without increasing the cost, the customer will have another logical reason to buy from you.
3. Share something useful
Don’t think that your gift has to be an object. For example, you can offer your customers a free eBook or tutorial on a topic of interest. In marketing jargon, this strategy is part of the “lead magnets”: it is, in fact, an exchange through which you offer something and at the same time create the conditions for a lasting relationship with your customer. Without spending anything, you will have the opportunity to show your skills or a preview of your product or service.
4. Tell your story
Why do you think so many buy Coca-Cola for the holiday season? Why is red the color of Christmas? This is not quite the case. The reason is that Coca-Cola boasts a long series of Christmas advertisements that, on the one hand, characterize its history. On the other hand, they have created a solid link between the product and the commercial image of Christmas. This shows that telling a story is a great marketing strategy! Use the presentation page or product descriptions to tell who you are, what you do, and your values.
5. Use reviews
Customers love to read dispassionate reviews from other customers precisely because they consider them more sincere. They can be instrumental for you as well as they are the “social proof” that validates your promises and the demonstration of how your product works in real life. To choose the correct reviews to display on your site, we recommend that you opt for those that can answer customers’ most frequently asked questions. Add them to your product descriptions or pricing page, and you will see they will help persuade potential customers to click ‘Buy.’
6. Take advantage of the time factor
Who hasn’t felt guilty after a purchase? It can happen, but in our case, we have to focus on “anticipated regret” or “FOMO,” from the English definition of Fear of missing out or the social anxiety of being cut off from something. Timed offers rely precisely on this psychological factor to push customers to buy something before it’s too late. Promoting offers for a limited period can help instill a feeling of urgent need and make potential customers think, “how would I feel if I didn’t take advantage of this offer right away?”.
Have you already used some psychological “tricks” on the pages of your site? Also, try our suggestions and let us know how it goes!