How to use customer reviews for your business
Today more than ever, before buying something online, users rely on the opinions of those who have already tried a particular product or service. It is no coincidence that research by BrightLocal has shown that eight out of ten customers consider online reviews on a par with personal advice from a person they know. And you? Have you ever thought about using your customer reviews to grow your business? Whether you have already done so or not, you can get some exciting ideas to use in your favour from this article.
Specifically, we’ll explain why they’re critical to your business growth, how to invite customers to speak highly of your product or service, and how to use their reviews on your website.
Why should I use customer reviews to grow my business?
Satisfied customers are a precious resource for the growth and success of any business, and even if digital seems to have changed the rules of the game, good old word of mouth always maintains a first-rate role. But how do reviews help you get new customers? Simple:
- They immediately increase trust in you. Consumers always feel reassured when a product or service is recommended by someone who has tried it, especially if it is someone who shares our exact needs with us.
- They represent social proof. Social proof is an unbiased opinion backing up your promises that don’t come from your own company. For example, a statement like “This product helped me solve problem X. I find it better than the others because…” is certainly more convincing than “Our product solves problem X.”
- They show that you are an expert/expert. Would you trust someone who introduces themselves as an expert or a professional that all your friends speak well of? Reviews that highlight your qualities speak for themselves, so you won’t need to add anything else to convince your visitors of your professionalism.
- They increase the conversion rate. Not all visitors to your site are ready to buy right away; some need to understand if what you are offering is really what they are looking for. That’s why strategic use can give them the right push to convert them into customers.
- They improve SEO. Have you received positive reviews on Facebook, Amazon, or Google? Very well, the SEO of your site can only benefit from it, and more customers will be able to find you easily online. Just remember to put the link to your website like casinos online in your profile.
Seven tips for receiving positive customer reviews from your customers
Positive reviews are suitable for your business, from all points of view. Here are some tips on how to request them from your customers.
1. Ask them after your job is done
When customers’ enthusiasm is at its peak, asking for an opinion will make you more likely to receive comments like “Wow! It’s even better than I expected! ” and “The result is extraordinary!”.
If you are a freelance designer, for example, you might think about asking your clients’ opinion upon delivery of your final draft by inserting a sentence like:
“Thanks again for entrusting me with your rebranding. I hope the result lives up to your expectations. I would love to hear from you regarding our collaboration to find out what I can improve on. Your valuable feedback will allow me to attract other fantastic customers like you and, of course, to improve my service. ”
Request feedback as part of your work routine to always have the correct reviews at your fingertips to use in your marketing channels. Read more from real money pokies online blog.
2. Always ask for written permission
Before posting a review on your site with the name and details of the person who provided it, permission from the customer is required. If you are unsure of the permissions you need, we recommend seeking legal advice.
3. Build trust with a photo or logo
As we have already said, customers trust real people. Adding a photo alongside the customer review will increase their credibility and make it easier for others to trust their words. If your customers are primarily companies and not individuals, you may want to ask to use their logo to indicate their trustworthiness and, consequently, yours.
4. Offer customers something in return
Giving customers an incentive to write a review about you (positive or negative) is a handy way to increase your success and strengthen your relationship with them. For example, you could offer a discount on their next purchase or their next booking. Not all reviews will come from enthusiastic people, but every feedback is critical to understanding the pain points that need to be worked on more.
5. Ask for an honest opinion
Always invite customers to tell you what your strengths are, but also your weaknesses. This will show them that you care about their opinion and that you are inclined to receive honest and constructive feedback, without forgetting that you will be able to understand what to improve to satisfy even more customers.
6. Simplify the process as much as possible
Don’t complicate your customers’ life: email them a simple link they can access to write their reviews. Alternatively, you can go through the emails you’ve received, choose the ones where you’ve received positive comments, and ask senders for permission to use their words.
7. Don’t forget about Google, Facebook, and other online platforms!
Reviews from your customers directly on your site are beneficial, but keep in mind that customers expect to find answers to their questions on all their platforms. In addition, visibility on different platforms is essential to increase your audience.
When a customer in your area searches for a business like yours on Google, they will see your business profile appear with ratings and comments from other customers. The better your rating, the better your chances of appearing in the top results and attracting user clicks. It would be best to be present on all online platforms (Facebook, Foursquare, Bing, Yelp, etc.). Still, if you don’t have time to manage them all, you can always use the Activity Profile feature on your Jimdo site dashboard to synchronize automatically. Your business information is on 13 online platforms at the same time.
Tip: Whichever way you choose to invite customers to leave a review, try to use specific questions to get detailed answers:
- How did this purchase help you solve your problems?
- What is your favourite feature, and why?
- Would you recommend us to a friend? Because?
How to use reviews on your site
1. Add reviews to the pricing page, product page, landing page, and home page
Reviews must be strategically placed in all those places where potential customers hang out, where you have the best chance of convincing them to buy. Try adding product reviews to descriptions to increase sales.
Tip: Try putting a review on the same page that describes your service or product as the solution to a customer problem. Do many of your visitors leave the site once they get to the pricing page? Highlight a review that confirms the fair value of what you offer, for example: “At first, we thought this printer was expensive, but it saved us a lot on ink enough to earn 15% more! “. A review in the right place can be what it takes to get potential customers to call, buy, or click.
2. Choose detailed customer reviews
I prefer reviews that refer to specific results and benefits of your product and issues that your visitors may share. Studies explaining why a customer likes your product will convince others to buy it. Here is an example:
“I love my job, but I hate administrative tasks! This product has allowed me to reduce the time wasted dealing with paperwork by 50% and increase the time available to my customers, thus increasing my earnings by working less. I can finally spend the weekend with my family and not in the office! ”
3. Remember to add a photo
A photo next to the customer’s name who writes the review increases its credibility. You can also add other details such as job title, company, or city of origin if you think they would be helpful. To return their courtesy, you could also add a link to their company’s website.
4. Use customer reviews for different purposes
Have you received a review that fills you with pride? Could you share it with the whole world? For freelancers and small business owners, we always recommend adding a study at the bottom of emails to acquire new customers to pass on their skills immediately and immediately establish a relationship of trust. Positive reviews are also great for displaying on social media and printed advertising material – in short, always use them wherever you want to get more customers.