7 marketing tricks stolen from crowdfunding
Most likely, you have already heard of “crowdfunding.” What exactly is it about? We could translate this word into Italian as “ collective financing ”: a bottom-up microfinance practice that mobilizes people and resources. Crowdfunders raise money by convincing people to fund their cause or project. The functional marketing strategy for crowdfunding must be highly persuasive, so we decided to analyze it and explain it to you because we think it can offer you exciting ideas for creating or developing your website.
1. Crowdfunders communicate their goal
Crowdfunders aims to raise funding. To achieve this, they must convince people who visit their website or their profile on the crowdfunding platform to do one thing: donate.
Any content that doesn’t directly support this goal is superfluous. This radical approach can serve as an inspiration and help you achieve the purpose of your website: for example, selling online, receiving more messages through the contact form, or joining more people on a site like australia online casino.
2. Crowdfunders tell their story
Crowdfunders always tell their story: how the project was born, how it developed, where it is at a given moment, and what its future evolution will be. Ample space is given to the contribution that the donor/donor can make so that the project can go ahead.
The donation is not a simple monetary contribution. Still, it represents an emotional investment, a concrete help “to the heroes and heroines” who try to overcome every obstacle to realize their plan. The challenge is to create an emotional connection through a story, and you should try to do the same on your site, for example, by writing a proper About Us page.
3. Crowdfunders put their product before the company
The best crowdfunding campaigns do not focus exclusively on the history of the company or organization but, first of all, explain how a product or service represents the solution to a specific problem. The shrewdest crowdfunders dwell on the company only after discussing how their business satisfies a need. Potential customers and I may fall in love with your business initially. Still, they will be even more motivated to buy if your products or services carry a value they recognize or enrich their lives. If your offer promotes specific values, highlight them on your website like golden rivera casino.
4. Crowdfunding uses a mix of media
A well-shot promotional video introduces the public to your products and services and the people behind them. Concise headlines and engaging text describe the qualities of your offer, and images reveal the details, showing them from different angles. Do you think this multifaceted communication strategy lends itself only to raising funds, or could it work great on your website?
We believe that using a mix of media is an essential strategy for success online. The combination of texts, images, and videos highlights your products and services, describes them using multiple points of view, and above all, lends itself to reaching a broad audience.
5. Crowdfunders reveal their faces
If you’ve started and run a small to medium business, show the faces of the people on your team. Visitors to the site will feel emotionally closer to your company and will be inclined to support it if they get an idea of the real people who work there. If the site’s goal is also to find partners for your business, visitors who know your face and your collaborators can easily imagine doing business with you, meeting you at a meeting, or simply taking advantage of your products or services.
6. Crowdfunders show their professionalism
Whoever finances a crowdfunding project wants to contribute to a cause or, in any case, to the creation of something valid has no intention of wasting his money. The crowd funders show their professionalism and skills: they want to reassure their supporters that the project will see the light because there are the conditions to make it happen; only the money is missing.
Likewise, your business website must also inspire trust from potential customers. Professional design, texts are written using the most appropriate register for the target you want to reach, a custom domain: here are some essential details that will help you build trust in your company.
7. Crowdfunders clarify the value conveyed by their project
It is doubtful that you will see a crowdfunding campaign aimed at producing beer mugs, tomatoes, or table fans. The products, services, or activities for which a crowdfunding project is launched usually have unique characteristics: they are particularly innovative, limited edition, or aim to solve a specific problem. We have mentioned this aspect previously, but we think it is essential to repeat it: imitate the communication strategy of crowdfunding and, if your products or services carry particular values, make them present on your site, do not expect visitors to reap the benefits. Of your offer automatically! Your business values must be part of your elevator pitch or the speech you would make as an entrepreneur or businesswoman to present your business within a minimal time frame.
These suggestions are valid regardless of the activity you are describing or promoting online: it can be the site dedicated to your band or the pages dedicated to your restaurant, and so on. By imitating the marketing strategies of crowdfunding, you can best tell the story of your business and take advantage of the values your offer carries to achieve the goals of your website.