What shipping costs to apply? Discover the available options
If you have an online shop you will know that customers are constantly looking for the best offers, while you, for your part, always try to offer a quality service ensuring a profit margin.
To maintain a certain balance between your needs and those of your customers, you need to know all the shipping options available to you and understand how they affect the behavior of the buyer. To help you in this venture, the best au online casino has compiled some tips that will allow you to offer the right shipping.
Transparency first of all
Unpleasant surprises during the payment phase are the main reason that leads to abandoning the cart and often they are surprises that concern the shipment. This is why it is always better to clearly communicate shipping costs and simplify their calculation right away. A section dedicated to FAQs can be useful to address the issue of shipping costs and to communicate whether or not you ship abroad.
Choose simplicity: use a fixed shipping cost
Fixed cost shipments do not take into account the number of items purchased. Sometimes it can happen that the shipping cost charged to the customer does not exactly match the one paid by you, but over time the gains will compensate for the losses.
The benefits for you: Calculation, invoicing and the shipping process are easier. Shipping costs are calculated per order and not per item purchased. It is the ideal option if you have to ship heavy items and free shipping is unthinkable.
The advantages for your customers: it is an option that guarantees maximum transparency because customers will know at any time how much their total expenditure is.
Another benefit: you can adjust your shipping costs by market, so if you ship worldwide, you don’t have to apply the same costs to all customers, regardless of their location.
Free shipping for large orders
Free delivery is a great way to reward customers who spend the most on your shop. You could therefore reset the shipping costs starting from a certain amount spent, for example, 50 euros.
The benefits for you: If you think it’s a valid offer that also applies to your products, it could lead customers to buy more. To activate this option go to the menu and select Shop> Overview> Shipping.
The advantages for your customers: the higher their order, the lower the proportionate cost of shipping.
Your customers will also see a message about the products and the checkout screen informing them how long they are left to qualify for free shipping. It’s a great way to increase your average order value (AOV).
Charge shipping based on order volume
Sometimes a single shipping rate doesn’t work for all orders. In this case, you can vary the price of the shipment based on the customer’s expense. Thanks to the staggering rates you can increase the shipping cost for large orders to offset your costs and lower the shipping cost from a certain level of expenditure to incentivize customers to spend more. For example, if you normally charge €10 for shipping, you could guarantee €5 delivery for orders over €100.
Your benefits: maximum flexibility. If you send large and bulky items, the shipping costs easily increase. With staggering rates, you can cover your costs by charging more for large orders, or you can entice customers to spend more without having to guarantee free delivery.
Benefits for your customers: Order volume-based shipments are a transparent way for customers to understand how much they need to pay. It is a fairer method of calculation for those placing a small order, but it can also create an incentive to spend more.