How to choose the products to sell in your shop
The choice of products to sell is essential when you want to open an online shop. The possibilities are endless, so how do you go about choosing the best items to sell online?
We want to help you develop product ideas, show you which items are suitable to be sold online, and share examples from our favourite shops. We will use data from a variety of sources to help you make informed and intelligent decisions.
Sell products you like
It is very important to consider the economic aspect when choosing products, but we suggest that you focus on the ones you like first.
If your goal is to just sell online, may fall on products you don’t care about, but if you’ve started and run a small business, you probably have other goals.
You will have to deal with your products every day, you will write the descriptions to insert on your shop, you will answer the questions of potential customers and you will do everything to make them satisfied with the purchase. Sell products that you would use yourself or at least that you believe in and your business will give you great satisfaction like online casinos australia.
How to get ideas for products to sell
Perhaps you have already found inspiration. If not, here are some tips for you to find ideas on what to sell online.
Do market research using other platforms
By consulting the large online platforms, it is easy to understand which are the best-selling items.
- Amazon has a large section dedicated to the most requested products and divided into categories
- AliExpress has an option to categorize products according to which products are bought the most
- On eBay, there is a category of the best-selling and filterable products by type
- Etsy also has a category of best-selling products, classified by country and price range.
On many platforms, it is possible to filter the category of best-selling products by country. This option is very useful because it allows you to focus your search only on the countries where you want to sell.
Once you have found some products in these lists that arouse your interest, you can analyze them in more detail.
- Write down the styles and variations that people like to show on social media like Instagram, Pinterest, or Tik Tok.
- Check Etsy to see the styles people are creating to sell online
- Research social media to find out which products are the most popular. On Jimdo you can connect your shop to Facebook and Instagram. Precisely on these social networks, you will find many competitors. Taking a look at their shops is a good way to understand which products are selling the most.
Note: remember that each platform has a specific target audience. On Amazon there are items for all budgets, AliExpress focuses more on discounts and advantageous offers. Pinterest and Etsy are more focused on handcrafted products. Collect useful information on all platforms that are used by your / your potential customers.
choose the products
Pay attention to upcoming events
Is there a major sporting event planned soon? Or a public holiday? What are the most popular travel destinations this time of year?
You can gather a lot of ideas on what to sell online by researching which products or services are in the highest demand. If you can understand in time what it is, there will be good conditions for generating profit margins.
Products connected to special events can only be sold within a certain period: once the event has passed (think for example at Christmas) the demand disappears. If you decide to take this path, you will have to be very quick in making contact with those who will supply you with the raw materials, opening an online shop, and in adopting a strong and decisive marketing strategy.
Note: You can limit the risk of unsold items by choosing products that don’t show dates. Christmas-style sweatshirts, for example, can also be sold next year, as long as they do not show the words “Christmas 2022”.
