Create a newsletter in a few simple steps
Using the newsletter tool for marketing is always a good idea. By informing newsletter subscribers about the latest news and other interesting topics related to your business, you will make them want to check out your site and maybe buy something.
In this article we have developed a 3-step plan, full of tips and tricks, to create a professional newsletter.
What is a newsletter?
A newsletter is an email that is sent to people who have signed up for it. The content may vary from simple messages, tips, and tricks, special offers, or other topics of interest to the recipient (s). We can distinguish between newsletters that are sent once and those that are sent regularly:
- Unique newsletters: these are newsletters that for example communicate promotional campaigns in progress in your online shop, the opening of a new shop, or the launch of a new product.
- Newsletters sent regularly: in this case specific topics are addressed by sending several newsletters. These can be useful tips, the latest news related to your business, or invitations to read the most recent articles published on your blog. “Regularity” does not mean that the newsletter is sent every month, but in any case with a certain frequency, even if the time intervals between one sending and another can be more or less long.
The newsletter is one of the most important communication tools for companies.
The emails sent regularly help to maintain the relationship with the regular customers, reminding them to visit your site like robin roo casino. Plus, thanks to the right content, they can spark the interest of potential customers.
What are the advantages of a newsletter?
There are several, for example:
- Low costs: an email newsletter is much cheaper than a printed flyer to be sent by post.
- Speed: e-mailing takes less time than posting.
- Efficiency: those who read the newsletter can easily reach your site or shop by simply clicking on a link. If the site’s address were on a paper flyer, the reader would have to pick up their smartphone or turn on their computer and type the URL into their browser – a much more tiring process. The newsletter helps you to increase the number of visitors/visitors to the site and potentially also the sales of your shop.
- Effectiveness: Many people consult their e-mail directly on their smartphones. A newsletter is therefore a tool that allows you to reach them anytime and anywhere.
What are the disadvantages of a newsletter?
As we have seen, the advantages are numerous, but there are some disadvantages:
- Virtual communication: an email cannot be touched, it cannot give the same feelings as a voucher printed on quality paper or a foldable flyer with an original design.
- Excess spam: Most people receive a lot of advertising emails every day that inevitably end up in the trash. The same thing can theoretically also happen to your newsletter. To prevent this from happening, it is good to plan the communication and establish criteria for producing the contents to be included in the newsletter.
1: Organization and planning
The purpose of the newsletter is to attract the attention of the recipients/recipients to encourage them to read its contents and, at times, to take any action. You probably want to expand your contact list of people to reach or let people know that you are promoting certain products. Regardless of the specific purpose of the newsletter, it is always good to proceed strategically and not impulsively:
1. Create a recipient list
First, collect the data of the people you want to contact in a table. Divide them into lists according to the interests and needs you think they may have about your products and services. For example, you can create a list for long-time customers and one for those who have shown interest in your offer. Or a list for customers who always buy product A and those who prefer to book service B. In this way, you can easily create groups in the list of recipients and customize the topics of the various newsletters based on their interests.
2. Decide how often to send the newsletter
Answer honestly: how many times do you like receiving a newsletter and how many times does it bother you? Some get on your nerves, right? Put yourself in the recipient’s shoes and think how often you would be able to create a quality newsletter. Sometimes twice a year can be enough if you think a monthly period is too stressful. It is very helpful to think in advance about the most important topics you want to address.
3. Think about when you want to send it
To determine the day of the week and time, ask yourself when most recipients would be able to read the emails and when it is least likely. Consider that a lot of messages accumulate over the weekend and this increases the risk that on Mondays, in front of more important messages, your newsletter will be immediately trashed.
Many people check their emails before they go to work, at breakfast, or on the subway. That’s why your newsletter is more likely to be read in the morning between 8 and 10 am. This is less likely to happen during lunchtime and after 5 pm, when the only desire is usually to get the last ones done. work duties and going home.
There is no guide to magically understanding what is the best time to send a newsletter. Try experimenting and observe the reactions of the recipients/recipients.
4. Check the signature/footer and registration form
Find out what characteristics the newsletter must have to comply with a legal point of view: signature, footer, the registration form, and also in which cases and to which people you can send advertising material. You should always comply with the provisions of the GDPR (General Data Protection Regulation).
Ideas and contents for the newsletter
Have no idea what content to include in the newsletter? No fear! The topics to talk about are countless. Here are some ideas:
- Have you launched any new products/services or is there a promotional campaign running in your shop? Let him know!
- Show behind the scenes of your business: you can tell the story of the business or that of some collaborators, so the reader will be able to get to know you better and you will no longer be just “one of the many companies”.
- Take care of your network of contacts and talk to/with customers so that you know their interests.
- Will you attend a fair? Entertain those who read the newsletter by telling everything that happens in the sector in which your business operates.
- Browse through magazines and other newsletters: you will be able to find topics from which to draw inspiration and then deepen them in your newsletter.
- When sending the first newsletter, invite readers to attend an event or include a discount coupon.